05 / Visual content strategy

Smythson's A/W 2022 collection launched when the world was emerging from two years of lockdowns and uncertainty.

We wanted to introduce the collection in a way that felt more lived in, with a nod to the brand's roots in travel – one of life's pleasures that was finally within reach.

As Content Manager, I worked with a selection of creatives to capture visuals, which we used for storytelling across our digital channels. Below is a series by London-based art director and photographer Simon Schmidt.