01 / Brand campaign

Since it hit shelves 16 years ago, The Beauty Chef's Glow® inner beauty powder has cultivated a loyal cult following and is still the brand's bestselling formula.

In 2025, we launched a next-generation formula of Glow® that harnesses new and improved ingredients.

We used this moment to refresh our brand messaging and creative direction, leveraging our hero product to amplify what sets The Beauty Chef apart in a rapidly growing wellness space. Below are a few snapshots from the campaign.